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随着我国保险市场的进一步开放 ,市场主体在迅猛增加 ,竞争日益激烈 ,市场调研工作逐步上升到了重要的位置。但是目前我国保险调研体系不健全 ,制约了保险业的持续健康发展。因此 ,应建立统一的调研网络 ,三级公司设立一名调研员 ,分公司设两名调研员 ,总公司设立专职调研部门 ,并按照经济发达、次发达、落后地区划分或按沿海、内陆等标准划分为若干个研究室。这样 ,保险公司各级领导就能及时掌握市场信息 ,把准市场脉博 ,从而进一步开拓市场。
With the further opening up of the insurance market in our country, the main body of the market is increasing rapidly and the competition is fiercer and fiercer. Market research and research work has gradually risen to an important position. However, at present, the insurance research system in our country is not perfect, which restricts the sustained and healthy development of the insurance industry. Therefore, we should establish a unified research network, three companies set up a researcher, branch offices set up two researchers, the company set up a full-time research department, and in accordance with the economically developed, sub-developed, backward areas by coastal or inland Other standards are divided into several laboratories. In this way, insurance companies at all levels of leadership will be able to grasp the market information, the quasi-market pulse, so as to further open up the market.