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色彩,作为一种非语言传播形式,在以视觉和听觉为主导的电视传播过程中渐渐一种重要的副语言传播手段。当下的电视栏目包装更加注重对于色彩的把握和使用,合理运用色彩在艺术传播中的情感表达和象征意义能够对视听信息起到必要的强调和深化作用。冷色与暖色是依据心理错觉对色彩的物理性分类。在电视节目的包装中,色彩的冷暖常常被有意的加以利用,以达到特殊的传播效果,主要体现在以下两个方面:一、演播室(厅)的设计
Color, as a form of non-verbal communication, is gradually becoming an important means of communication of sublanguage in the visual and audio-oriented television transmission. At present, the packing of TV programs pays more attention to the grasping and using of colors, and the rational use of the expression and symbolic meaning of color in art communication can emphasize and deepen the audio-visual information. Cool and warm color is based on the psychological illusion of the physical classification of color. In the television program packaging, the color of the cold and warm are often deliberately used to achieve special effects of communication, mainly in the following two aspects: First, the studio (hall) design