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在玻璃尚未大批使用之前,商店只能以广开店门敞架陈列商品的方式吸引顾客.宋代画家张择端在《清明上河图》中所绘的挂着“刘家上色沉檀楝香”招牌的香店;写有“王家罗锦口帛铺”名匾的绸缎店……虽未画出店内的商品,但门面十分清楚,一望便知.当时主要靠敞架式商品陈列.橱窗的出现,当在玻璃被普遍使用之后.从此,橱窗成为商店的重要组成部分.商店对设计布置橱窗的重视是与橱窗的作用分不开的.橱窗的作用,一是说明性,即说明本商店经营什么货物,目前有哪些商品等等;另一个是招徕性,通过橱窗中陈列的商品吸引招揽顾客到商店里来.
Before the glass has not been used in large quantities, the store can only attract customers by wide open the door to open the display of merchandise.Zhang Songdian painter in the “clear and bright river map” painted hanging “Liu home color Shen Tan neem incense” signs of the incense shop ; Written “Wang Luoguangkou silk shop” plaque silk shop ... Although the store did not draw the goods, but the facade is very clear, a glance. At that time mainly by open-shelf merchandise display. The emergence of the window, when in the Glass is widely used since then, the window has become an important part of the store.Store on the design and layout of the window is inseparable from the role of the window.The role of the window, one is illustrative, that the store to operate what goods, What products are currently available, and so on; the other is attraction, which attracts customers to the stores through the products displayed in the windows.