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高校校报如何应对新媒体挑战,满足不断变化的读者需求是当前高校校报创新发展的瓶颈。实施差异化战略,可以有效形成校报的独特优势,使校报能够在加强思想政治教育和开展好新闻宣传工作上取得新的突破。
How to deal with the challenges of new media and how to meet the changing needs of readers are the bottlenecks in the current development of university newspapers. The implementation of differentiation strategy can effectively form the unique advantage of the school newspaper so that the school newspaper can make new breakthroughs in strengthening ideological and political education and carrying out good news propaganda work.