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网络冲击下的实体书店不仅面临着互联网发展带来的冲击,还面临着社会价值观的变化和人们阅读方式的改变带来的困境,文章在分析实体书店所处的外部环境基础上,针对环境的威胁结合实体书店的优势抓住人们的需要,探索纸质书籍市场新的需要,提出消费者教育、营造环境、融合网络平台策略以助实体书店扭转局面获得新的发展。
The physical bookstore under the impact of the Internet not only faces the impact brought by the development of the Internet, but also faces the change of social values and the difficulties brought by the change of people’s reading style. Based on the analysis of the external environment where physical bookstores are located, Threatening the need of combining physical bookstores, exploring the new needs of the paper book market, putting forward consumer education, creating an environment and integrating online platform strategies to help the entity bookstore reverse the situation to obtain new development.