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品牌化时代来临,行业集中度不断增高,很多企业已经走过了塑造知名度的阶段,美誉度的提升成为保证企业持续发展的关键。当单纯的广告传播已经无法完全满足企业品牌维护需求的时候,更务实、更贴近的地面营销活动则成为有效的拉升手段。传统广告配合地面的活动营销和公益营销,成
Brand era, the industry concentration continues to increase, many companies have gone through the stage of building awareness, reputation to enhance the sustainable development of enterprises to become the key. When simple advertising can not fully meet the needs of corporate brand maintenance, a more pragmatic and closer ground marketing activities have become an effective means of promotion. Traditional advertising with the ground activity marketing and public service marketing, into