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我认为新闻频道现在需要思考五个方面的风险。第一,高位运行的风险。民生新闻这几年正处在高速发展期,全国的省级台和省会台都在大力发展民生新闻,收视率增长速度很快。《现场》栏目2001年8月之前,年平均收视率为2%,现在最高达到8%以上,3年翻了4倍,广告增幅也很大,2001年新闻频道广告收入只有1000万元出头, 到2004年广告达到1亿,3年涨了10倍,速度惊人;自办节目规模扩张很快,原来频道节目以编辑为主每天自办节
I think news channels now need to think about five areas of risk. First, the high risk of running. People’s livelihood news In recent years, is in a period of rapid development, the provincial provincial Taiwan and provincial capital are vigorously developing livelihood news, ratings growth is fast. “Live” section Before August 2001, the average annual ratings of 2%, now up to 8% or more, 3 times quadrupled, advertising is also a great increase in 2001, news channel advertising revenue only 10 million yuan in the first place, Advertising reached 100 million in 2004, up 10 times in 3 years, at an alarming rate. Since the scale of its own programs expanded rapidly, the original channel program was mainly edited daily