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气象与我们日常生活息息相关,对于社会公众的方方面面有着很大的影响。传统上,人们获取气象信息主要是通过电视、报纸、广播等传播媒体。随着新媒体时代的来临,以电视,报纸,广播为主的传统媒体受到以互联网,手机电视,移动终端为主的新媒体的冲击,利用电视获取气象信息的人群数量开始不断下降,而且呈现出了“老龄化”趋势。随着新媒体不断分流节目受众,人们获取气象信息的手段更加多样化,电视气象节目的收视呈现出下滑的趋势。因此,在新媒体异军突起的形势下,传统气象类电视节目的转型与创新成为必然。
Meteorology is closely related to our daily life and has a great influence on all aspects of the public. Traditionally, people obtain weather information mainly through television, newspapers, radio and other media. With the advent of the new media era, the traditional media, mainly television, newspaper and radio, have been hit by the new media such as the Internet, mobile TV and mobile terminals. The number of people who use the TV to obtain weather information has begun to decline, Out of the “aging” trend. With new media constantly diverting program audiences, people have more diversified means of obtaining meteorological information, and the ratings of television meteorological programs have shown a downward trend. Therefore, with the sudden emergence of new media, the transformation and innovation of traditional weather television programs have become inevitable.