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麦当劳一直是快餐领域的先行者,但其手机订餐和移动业务却远远落后于其他的竞争对手。据美国商业媒体CNBC在11月8日报道,快餐巨头麦当劳准备跳入数字时代的大潮。CNBC引述《商业内幕》的消息,国际汉堡酒客终于准备好为智能手机用户推出期待已久的移动订购和支付技术。该应用程序将于2017年在美国和其他的国际市场推广使用,包括澳大利亚、加拿大、法国和英国等地,预计到2018年,将推广至全球至少25000家店铺。其实,麦当劳在移动支付方面的开发一直逊色于其他连锁店,如星巴克,达美乐披萨和塔可钟等公司。这
McDonald’s has been a pioneer in the fast food sector, but its mobile ordering and mobile businesses are far behind other competitors. According to CNBC, a US business media newspaper, reported on November 8, fast-food giant McDonald’s is preparing to plunge into the tidal wave of the digital age. CNBC quoted “commercial insider” news, international hamburger alcoholics are finally ready for the long-awaited mobile ordering and payment technology for smartphone users. The application will be launched in the United States and other international markets in 2017, including Australia, Canada, France and the United Kingdom. It is expected to be rolled out to at least 25,000 stores worldwide by 2018. In fact, McDonald’s has been developing mobile payments less than other chain stores such as Starbucks, Domino’s Pizza and Taco Bell. This