海外营销中的价格“魔方”

• 作 者: 车驾明
• 出 处: 经营管理者
• 发表日期: 1995年10期
• 关键词: 国外销售 美国生产 积压商品 沙日 法一

对比销售术 法国巴黎有一家专门经营玩具的小店,同时购进两种小鹿,造型相差无几,价钱也一样,可是摆在柜台上却很少有人问津。后来该店经理在标价上打了个主意,他把其中一只小鹿提了价,另一小鹿的标价不变,并把两种小鹿放在一个柜台时,结果提了价的小鹿很快销售一空。

Contrast sales France Paris has a small store specializing in toys. At the same time, two types of deer are purchased. The style is almost the same, but the price is the same, but few people are on the counter. Later, the store manager made an idea on the bid price. He raised one of the deer’s prices, the price of the other deer remained unchanged, and put two kinds of deer on a counter. The result was that the deer selling the price quickly sold. Empty.