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衡量一个电视媒体的整体战斗力,除了有能力在电视剧、名牌栏目和大型活动等方面持续发力之外,其广告团队营销力的水平更是重要的衡量指标。2012年以来,山东卫视广告部在卫视频道副总监、主任杨志勇的带领下,在严峻的市场环境中,逆市上扬,广告同比增长30%。衡量一个电视媒体的整体战斗力,除了有能力在电视剧、名牌栏目和大型活动等方面持续发力之外,其广告团队营销力的水平更是重要的衡量指标。2012年以
Measuring the overall combat effectiveness of a television medium, its advertising team’s marketing power is a more important metric than its ability to sustain its success in television dramas, designer columns and events. Since 2012, under the austere market environment, Shandong TV Advertising Department led by Yang Zhiyong, vice director of TV channels, has risen against the market with an increase of 30% in advertising. Measuring the overall combat effectiveness of a television medium, its advertising team’s marketing power is a more important metric than its ability to sustain its success in television dramas, designer columns and events. 2012 years