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通过对《篮球公园》的“娱乐篮球”来看民族传统体育实现娱乐化的可行性分析,进一步对民族传统体育娱乐化实现体育营销策划,为民族传统体育工作者提供一定的理论依据。
By analyzing the feasibility of entertaining the national traditional sports in terms of “entertainment basketball” of “basketball park”, the sports marketing planning for the entertainment of the national traditional sports is further carried out, providing some theoretical basis for the national traditional sports workers.