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从1977年步入广告业开始,对广告行业的认识由模糊逐渐变得成熟、理性。香港及大陆广告的这几十年如大浪淘沙,已经基本淘汰了四批广告媒介人。二十世纪七十年代末,香港的广告业还基本处于无序状态,缺乏健全的行业规范,媒介投放还要靠关系和人情,很不正规,第一批淘汰的多是那些通过关系人情来做媒介工作的人;八十年代,一些国际客户要求媒介人能提供相关的数据,数据变得尤为重要。为客户提供数据,之后把很枯燥的数字变成故事,以文字的形式反馈给客户,这种数据要求实际上是一种新的创意,那些对数字不敏感的媒介工作者则
Since entering the advertising industry in 1977, the understanding of the advertising industry has gradually become mature and rational. In these decades of Hong Kong and mainland advertising, such as Ebb Tide, four groups of advertising media have basically been eliminated. At the end of the 1970s, the advertising industry in Hong Kong was basically in a disorderly state, lacking a sound industry norm, and the media was dependent on relations and human relations. It was informal, and the first ones were eliminated mostly through relationships. In the 1980s, some international clients required mediators to provide relevant data. Data became particularly important. Provide data for customers, then turn dull numbers into stories and feed them back to customers in the form of words. This kind of data request is actually a new idea, and those who are insensitive to numbers are the media workers.