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选题与策划是我国新闻界近年来兴起的一门新兴的学科，它是一种专门研究怎样在激烈的新闻竞争中取胜的科学方法。许多新闻单位都在自觉或不自觉地运用选题和策划来组织阶段性或战役性的宣传报道，从而来提高自身的权威性和影响力。近十多年来，中央电视台先后播出的《话说长江?
Topic selection and planning is a new discipline emerging in the press in recent years in China. It is a scientific method that studies how to win in the fierce news competition. Many news organizations are consciously or unconsciously using the topics and planning to organize stage or campaign of publicity, so as to enhance their own authority and influence. Over the past decade or so, China Central Television has broadcast the "words of the Yangtze River?