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当下,伴随着互联网技术广泛应用的日新月异,以移动、及时、便利、终端化为特征的多元传播形态发展迅猛,加速挤占了传统媒体的市场空间,使报业等传统媒体处在一个剧烈变革调整的时代。2012年12月31日,在纸媒之海中搏击79年的《新闻周刊》最后一期印刷版在各报刊亭销售,此后全面转向数字书刊。显然,《新闻周刊》纸质版与80岁生日擦肩而过却无缘。综观全球传媒市场,不难看出,《新闻周刊》不是第一个被后浪拍在沙滩上的纸媒,也注定不会成为最后一个。还有消息表明,2014年,中央
At present, with the ever-changing application of Internet technology, the diversified forms characterized by mobility, promptness, convenience and terminalization have developed rapidly and accelerated the occupation of the market space of traditional media, leaving the traditional media such as newspapers and magazines undergoing a drastic change and adjustment Era. On December 31, 2012, the last print edition of Newsweek, which had hit 79 years of fighting in the sea of paper media, was sold in kiosks and then turned to digital books and magazines. Obviously, “Newsweek” paper version and the 80th birthday pass without success. Looking at the global media market, it is not difficult to see that Newsweek is not the first paper media hit by the waves on the beach, nor is it destined to become the last one. There is also news that in 2014, the Central Government