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广电媒体公共文化服务是现代公共文化服务体系建设的重要部分。在移动互联网的浪潮中,广电媒体应该发挥辐射力优势、导向优势和内容优势,借助移动互联网技术创新公共文化服务供给模式、善用移动互联网思维重塑公共文化服务管理模式、融入移动互联网生态营造公共文化服务崭新空间,不断提升服务效能,满足人民群众日益增长的文化需求。
Radio and television media, public cultural services is an important part of the construction of modern public cultural service system. In the tide of mobile Internet, radio and television media should exert the advantages of radiation, orientation and content, make use of mobile Internet technology to innovate the mode of supply of public cultural services, make good use of mobile Internet thinking to reshape the management mode of public cultural services, integrate into the construction of mobile Internet ecology Public cultural services provide a new space for continuously improving service efficiency and meeting the growing cultural needs of the people.