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我个人认为传统媒体和新媒体最大的区别就是从通路单一化变成通路的双向化。如何增加一条回路,让用户跟我们互动起来,把目前的流量优势和内容优势发挥起来,这是传统媒体要去思考的内容。央视网商城今年一直在提“融合”的观念,提出传媒电商的思路。电子商务发展速度非常快,同比增长27%,市场规模超过4564亿。传统媒体在内容生产方面有很好的条件,因此,传统媒体首先要立足于做强内容。
Personally, I think the biggest difference between traditional media and new media is the change from one-way access to two-way access. How to add a loop, let users interact with us, the current traffic advantages and content advantages to play, this is the traditional media to think about. CCTV Mall this year has been mentioned “Fusion ” concept, put forward the idea of media e-commerce. E-commerce has enjoyed a very fast pace of growth, an increase of 27% over the same period of previous year with a market size of more than 456.4 billion. Traditional media have very good conditions in content production. Therefore, traditional media must first be based on stronger content.