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市场调研是为房地产项目开发服务的。要想市场调研真正卓有成效,成为项目规划和房地产企划的坚实基础,我们认为,房地产市场调研就必须着重抓住以下方面。一、国家和项目所在城市宏观经济运行状况首先,要认识到房地产作为一种“长线”的投资行为,它受宏观经济的影响十分明显。因此,房地产企划中必须调研宏观经济发展态势,分析国内生产总值(包括第一、二、三产业)的数量及比重,房地产业所占的比重,房地产开发业景气指数等。通过这些调研,分析项目投资在宏观经济总体趋势上是否具有可行性。其次,调研国家宏观金融政策对项目投资的影响,包括政府货币政策、利率政策、房地产信贷及银行按揭政策等。这些因素不仅影
Market research is the development of real estate projects. To really effective market research, project planning and real estate planning to become a solid foundation, we believe that the real estate market research must focus on the following areas. First, the macroeconomic performance of the cities in which the state and the project are located First of all, we must recognize that real estate as a “long-term” investment behavior, which is subject to macroeconomic impact is very obvious. Therefore, the real estate planning must investigate macroeconomic development situation, analyze the number and proportion of gross domestic product (including the first, second and third industries), the proportion of real estate, real estate development industry climate index. Through these surveys, we analyze whether project investment is viable in the overall macroeconomic trend. Second, we investigate the impact of national macro-financial policies on project investment, including government monetary policy, interest rate policy, real estate credit and bank mortgage policy. These factors not only affect