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“厂无品不兴,品无名不旺”。谁拥有叫得响的名牌,谁就拥有市场竞争的主动权,谁就会获得生存、发展和提高的空间。为了在激烈的竞争中尽快抢占市场,国内企业争做“名牌”文章,纷纷采取“名牌延伸”策略。 一、名牌延伸的魅力 名牌延伸是一种名牌创新术,它可以利用现有名牌“生”出新的名牌,也就是说,凭借名牌产品的辐射力,事半功倍地形成名脾系列产品。如“娃哈哈”近年来已延伸
“The factory has no products and no products are flourishing. Whoever has a famous name, whoever has the initiative to compete in the market, will gain the space for survival, development, and improvement. In order to seize the market as soon as possible in the fierce competition, domestic companies are striving to be “brand-name” articles and have adopted the “brand-name extension” strategy. First, the charm of the brand name extension Brand extension is a brand-name innovation, it can use the existing brand name “birth” out of the new brand, that is, with the brand-name products of radiation, a multiplier effect to form a spleen series of products. Such as “Wahaha” has been extended in recent years