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随着社会主义市场经济的建立,企业外部环境发生了巨大变化,企业间的竞争也越来越激烈。企业间的竞争不仅表现在产品质量和服务上,而且表现在企业知名度和影响力上。随着市场竞争向深层次发展,企业在消费者心目中的形象对企业的发展有着深远影响。企业形象策划也叫 CIS 策划,90年代初开始,我国沿海一些大企业率先进行CIS 策划活动,此后渐成风气。塑造企业形
With the establishment of a socialist market economy, the external environment of enterprises has undergone tremendous changes, and the competition among enterprises has become more and more intense. The competition among enterprises not only manifests itself in product quality and service, but also in corporate reputation and influence. With the development of market competition to deeper levels, the image of enterprises in the minds of consumers has a profound impact on the development of the company. Corporate image planning is also called CIS planning. Since the beginning of the 1990s, some large coastal companies in China have taken the lead in CIS planning activities and have gradually become more ethos. Shape the corporate shape