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当下的电视生态环境中,娱乐性元素极大地受到观众的追捧,也成为了媒体从业者不断开拓创新的一个方向。这其中,对社会问题进行趣谈调侃和辛辣评论的娱乐脱口秀节目更是一枝独秀。本文试以浙江广电集团地面频道自办栏目收视第一的《李玮脱口秀》为例,对地面频道脱口秀节目的发展策略做一个简要分析,为相关节目的发展提供更多借鉴。一、《李玮脱口秀》的优势分析在资源有限的情况下,《李玮脱口秀》凭借差异化竞争,不
The current television ecosystem, entertainment elements greatly sought after by the audience has become a media practitioners continue to blaze a trail in innovation. Among them, the fun talk show on social issues and pungent comments entertainment show is thriving. This paper tries to take Zhejiang TV Group, the first floor of the terrestrial channel view the first “Li Wei talk show” as an example, on the terrestrial channel talk show development strategy to make a brief analysis of the relevant programs for the development of more reference. First, the “Li Wei talk show,” the advantages of analysis In the case of limited resources, “Li Wei talk show” by virtue of the differentiation of competition, not