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文章简要介绍了项目教学法在市场调查与预测课程教学中的具体应用,希望能促进这门课程教学效果的提高,增强营销类专业学生的市场调研能力。
The article briefly introduces the specific application of the project teaching method in the market research and forecasting courses, hoping to promote the teaching effect of this course and enhance the market research ability of the marketing majors.