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媒体的广告价格反映媒体在市场中的价值地位，是观众对其喜爱度的市场价值认定和广告经营的基石，它会受到经济环境和气候的影响，但与其自身的广告经营策略和方式也息息相关。低级阶段的广告经营不外乎价格战，以低折扣、低价格争取客户的广告投放，而由此造成的后果是整体广
The advertising price of the media reflects the media’s value position in the market. It is the cornerstone of the audience’s recognition of the market value and advertising operation of their favorite degree. It is affected by the economic environment and climate but is also closely related to its own advertising business strategy and mode . Low-stage advertising business nothing more than a price war, with low discount, low prices for customers advertising, and the resulting consequences of the overall wide