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2011年9月,本刊就个体私营业主的洗发水消费状况开展了一次调查,旨在了解作为本刊读者主体的个体私营业主洗发水消费情况及消费意愿。此次问卷发出300份,实际收回有效问卷285份。调查显示,在受调查者中,男性占比69%,女性占比31%;年龄在31—45岁之间的占59%;收入在3000—5000元的占47%,成为主流。调查显示,受调查者现在正在使用的洗发水品牌是潘婷、飘柔、海飞丝,分别占比28%、25%、18%,夏士莲占6%,蒂花之秀占5%,力士占4%,拉芳、清扬、好迪各占3%,沙宣、霸王、其它各占1%。41%的受调查者喜欢洗发水的功能为控油去屑止痒,黑发亮泽占31%,滋养修复占10%,油护理占9%,防脱生发占6%,其它占3%。50%的受调查者喜欢的洗发水香味为淡淡清香,绿茶味占19%,水果味占15%,花香占9%,牛奶味占5%,其它占2%。受调者者平均一周使用洗发水的频
In September 2011, the magazine conducted a survey on the consumption of shampoo by private and private entrepreneurs to understand the consumption and willingness of individual and private owners of shampoo as the main part of our readership. The questionnaire was issued 300 copies, the actual recovery of 285 valid questionnaires. According to the survey, 69% of men and 31% of women surveyed, 59% of those aged 31-45, and 47% of those with incomes of 3000-5000 became the mainstream. According to the survey, the brands of shampoo currently being used by the respondents are Pantene, Rejoice and Head & Shoulders, accounting for 28%, 25% and 18% respectively, Shishazan 6%, Titanic 5%, and Lux 4% , Lafang, Chhnang, Hao Di each 3%, Sassoon, overlord, the other each 1%. 41% of respondents like shampoo function as anti-dandruff oil control itch, black hair gloss accounted for 31%, nourish repair accounted for 10%, oil care accounted for 9%, anti-alopecia hair accounted for 6%, others accounted for 3%. Fifty percent of the respondents liked the shampoo fragrance as a light fragrance, with 19% green tea, 15% fruity, 9% floral, 5% milk, and 2% others. The average person using the shampoo for one week