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中央电视台1996年黄金时间段位广告招标大会11月8日在北京举行。约600名男女拥挤在彩电中心简朴的一楼放映厅,向中央电视台竞购明年全年晚7点至8点31个段位的广告播映权。这是中国王牌企业空前规模的实力较量、勇气较量和智力较量,谁是真正的强者呢? 最大赢家中央电视台1994年11月2日成功举办过第一届招标会,探索出了一条广告走向市场的道路。此次招标增加《天气预报》后12块“A特”广告,《焦点访谈》前后4块5秒标牌由每块900万元上调为1000
CCTV prime time bid in 1996 bid for the General Assembly on November 8 in Beijing. About 600 men and women were crowded into the simple auditorium on the first floor of the TV Center to bid for the advertising rights of China Central Television (CCTV) for the advertisements from 7 pm to 8:31 next year. This is an unprecedented scale trump card company strength contest, the courage contest and intelligence contest, who is the real power? CCTV biggest winner on November 2, 1994 successfully held the first bidding session, explored an advertising trend Market the road. The tender increased by 12 after the “weather forecast” “A special” advertising, “Focus Interview” before and after the four 5-second signs from 9 million yuan each raised to 1000