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在现代市场营销工作中,平面媒体广告是销售市场支持的重要方式,是销售宣传工作的重要内容。针对平面媒体广告视觉冲击及产品宣传需求,在平面媒体广告的设计中应注重视觉冲击、美学等基础元素的运用。通过艺术设计的开展,提高平面媒体广告宣传效果,促进平面媒体广告设计目标的实现。现就现代平面媒体广告艺术设计进行了分析与论述。
In modern marketing, print media advertising is an important way to support the sales market, sales promotion is an important part of content. For print media advertising visual impact and product promotion needs, in the print media advertising design should focus on visual impact, aesthetics and other basic elements of use. Through the development of art design, we will increase the effectiveness of print media advertising and promote the realization of the design goals of print media advertising. Now on the modern print media advertising art design analysis and discussion.