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擦边球式的差异化产品策略加之精心布置的营销手段,能否行之有效?作为标致在中国市场推出的第一款紧凑型SUV车型,3008今年年初上市后的表现可圈可点。第一个月的批发销量数据为5196辆,终端交付也达到了3200多辆,对东风标致而言,这个数据已经达到了预期的效果。3008的竞争车型锁定昂科拉、翼虎、途观以及逍客。在价格与尺寸配置上,与竞争对手采取了差异化竞争。从定价上看,3008的低配车型与日产逍客、昂科拉等打了个擦边球,而高配版又不与CR-V、途观等“神车”正面竞争,18万多元的主
Edge of the difference between the ball-type product strategy coupled with well-designed marketing tools, effective? Peugeot launched in the Chinese market as the first compact SUV models, 3008 listed after the listing early this year, remarkable performance. The first month of the wholesale sales data for the 5196, the terminal delivery has reached more than 3200 vehicles, the Dongfeng Peugeot, this data has reached the desired results. 3008 competition models lock Angola, Maverick, Tiguan and QASHQAI. In the price and size configuration, and competitors take a differentiated competition. From the pricing point of view, 3008 low with the Nissan Qashqai, angkola and other played a rubbish, and high with the version and CR-V, Tiguan and other “God car ” positive competition, more than 180,000 yuan