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贬同行 虽然商场犹如战场,竞争越来越激烈,但竞争还得讲个规矩。企业可以想一切正当办法宣传自己,但不能随意中伤、贬低自己的竞争对手以达到抬高自己的目的。 1995年,在巨人集团集束式投放的13种保健品中,有一种儿童开胃的“巨人吃饭香”,这一产品极其类似当时最畅销的“娃哈哈儿童营养液”。在一份广为散发的册子中,“巨人”的文案人员竟然写下了这样一段文字:“据说娃哈哈有激素,造成儿童早熟,产生许多现代儿童病。”“娃哈哈”在当时已经是国内最大的饮料食品企业,“巨人”此举,据“娃哈哈”方面称,单在1995年就减
Homosexual counterparts Although shopping malls like the battlefield, more and more intense competition, but the competition have to say a rule. Businesses can think of all appropriate ways to promote themselves, but can not arbitrarily hurt, belittle their competitors in order to achieve their own goals. In 1995, among the 13 health-care products bundled by the Giant Group, there was appetizing “giants eating incense” for children, which was very similar to the best-selling “Wahaha children's nutrient solution” at that time. In a widely disseminated booklet, the giants' copywriters wrote down the passage: “Wahaha is said to have hormones that cause children to become precocious and produce many modern childhood illnesses.” “Wahaha” was already the largest in the country Beverage and food businesses, the “Giants” move, according to “Wahaha” said the single reduction in 1995