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本文就卫生检疫机关利用宣传性公关、协调性公关,社会性公关和征询性公关等公共关系的活动方式,开展国境卫生检疫宣传教育的问题进行了探讨。作者认为利用公共关系的活动方式,在公共关系活动中,开展国境卫生检疫宣传教育是当前国境卫生检疫宣传教育的新方法之一,并强调卫生检疫机关在公共关系活动中开展国境卫生检疫宣传教育应当遵循形象目标的原则、实事求是的原则、持之以恒的原则和沟通合作的原则。
This paper discusses the public health and quarantine authorities using public relations public relations, coordination of public relations, public relations and public relations public consultation and other public relations activities, conduct border health quarantine publicity and education issues were discussed. The author believes that the use of public relations activities, in public relations activities, the frontier health quarantine education is one of the new frontier health quarantine education and new methods, and emphasizes the health quarantine authorities in public relations activities to carry out public health quarantine education The principles of the image goal, the principle of seeking truth from facts, the principle of perseverance and the principle of communication and cooperation should be followed.