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电视在提供观众更多频道和节目收视选择的同时,也发现观众变得越来越挑剔。观众的挑剔表现为高满意度和高收视率的节目数量都在减少。由态度进而影响行为,挑剔的观众一夜之间仿佛增加了许多。电视面向观众的竞争多变而敏感,若要在竞争中获得更多青睐,面向观众的频道和节目营销变得更加重要。按照市场营销理论,做好频道和节目的观众营销需要讲究策略组合
While providing television options for more channels and programs, viewers also found the audience increasingly critical. The audience’s picky performance is the number of high-satisfaction and high-ratings programs are declining. By the attitude and thus affect the behavior, discerning audience seems to have increased a lot overnight. TV is a game-changing and sensitive competition for the audience, and to gain more traction in the competition, channel-oriented and program marketing becomes even more important. According to marketing theory, doing a good job of channel and program audience marketing requires a careful strategy mix