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广告费开支同其他开支一样,也要求少花钱多获益。我厂为了提高经营成果,为患者提供名牌药品信息,从今年初起,除在当地电视台、广播电台播出广告外,还在省、市级五家报纸登出广告,取得了较好的推销效果。我们为使广告费开支收到尽可能大的效益,在刊登广告时,注意到以下几个问题:(1)不要登星期日,星期一出刊的报纸。因星期日公休,很多人当天看不上报;而星期一又因各种报纸来的多,工作忙的人看不过来,容易错过广告同读者见面的机会。(2)法定节日不要登报,因假日报纸和读者接触较少。(3)避免排在登载多家广告的整版
Advertising expenses, like other expenses, also require less costly benefits. I plant in order to improve operating results, provide patients with brand-name drug information, from the beginning of this year, in addition to local television and radio stations broadcast advertisements, but also in the provincial and municipal newspapers posted five ads, and achieved better sales effect. In order to receive as much benefit as possible from advertising expenses, we noticed the following issues when advertising: (1) Do not go to the newspapers on Sunday and Monday. Because of the public holiday on Sundays, many people do not see the newspaper the same day; and on Mondays, newspapers with more newspapers and busy working people can not read the opportunity to meet with readers. (2) Do not go to the newspaper on statutory holidays, because the holiday newspapers and readers have less contact. (3) Avoid placing a full page of multiple advertisers