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愈演愈烈的同质化现象,时刻威胁着教育报刊的持续健康发展。教育报刊的同质化现象主要表现在内容、营销、形象和服务等方面,其根源在于历史形成的排他性、降格产生的替代性。在非时政类报刊转企改制的背景下,作为市场主体的教育报刊尤其是社办报刊,可以借机整合重组,以书刊互动谋求内容、营销、品牌与服务等方面的差异化竞争优势,实现教育报刊的持续健康发展。
The phenomenon of homogeneity intensified, threatening the sustainable and healthy development of education and newspapers at all times. The homogeneity of education newspapers and periodicals is mainly manifested in content, marketing, image and service, and its roots lie in the exclusion of historical formation and the substitutability arising from downgrading. Under the background of the restructuring of non-government-owned newspapers and periodicals, education newspapers and periodicals as the main market entities, especially newspaper and periodicals, can take the opportunity of consolidation and reorganization in order to seek differentiated competitive advantages in terms of content, marketing, brand and service through the interaction of books and periodicals, Continued and healthy development of education and newspapers.