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都市消费类报纸是一种为都市人群提供各种生活与消费信息的报纸.办得较成功的如北京的《精品购物指南》,上海的《申江服务导报》和《上海星期三》等。在湖南省内此类报纸也初露锋芒。提到都市消费类报纸,很多人都想当然地认为提供各种市场信息与商品信息是这类报纸最核心的内容,因此一些都市消费类报纸将所有版面都设置成了反映市场信息的专业版块,大量的商品品牌和商品价格不是出现在广告里,而是直接出现在正版上,服务性确实很强,也有一定的可用性,但是广告上不来,而且很难有固定的读者群,报纸办得不很走俏。笔者认为,都市消费报必须以可读性带动可用性,在正版的版面中不能出现纯粹的市场与商品信息。这不仅仅是一个谁先谁后的问题,而是关系到一个报纸的定位乃至是报纸的存亡问题。因为都市消费类报纸是一张
The city consumer newspaper is a newspaper that provides all kinds of information about life and consumption for the urban population, and more successful ones such as Beijing’s Boutique Shopping Guide, Shanghai’s Shenjiang Service Herald and Shanghai Wednesday. Such newspapers in Hunan Province have also shown signs of strength. Mentioned in the city of consumer newspapers, many people take for granted that provide a variety of market information and product information is the core content of such newspapers, so some city consumer newspapers set all the pages to reflect the professional information on the market forum, A large number of product brands and product prices do not appear in the ads, but directly in the genuine, service is indeed very strong, but also a certain availability, but the ads do not come, and it is difficult to have a fixed readership, newspapers do Not very popular. The author believes that the city consumer newspaper must be readability-driven usability, in the genuine version can not appear purely market and product information. This is not just a question of who should come first, but a problem of the positioning of a newspaper and even the survival of the newspaper. Because the city consumer newspaper is a