论文部分内容阅读
互联网的迅猛发展和广泛运用,不仅极大地方便了人们工作和生活,也造就了很多相互交流的网络平台。这些网络平台的火爆,催生了大量商机,也将企业和商家带进了微营销时代。本文首先分析了当下微营销经营的几种模式,主要有分级代理模式、融资加盟模式、囤货经销模式三种,接着指出了微营销创业模式存在的问题,主要有市场趋于饱和、产品质量缺乏保障、售后服务良莠不齐、国家缺乏监管引导等方面,最后从加强产品源监管、健全管理制度、创业者注重加强核心竞争力三个方面提出了提高微商创业竞争力的措施。
The rapid development and extensive use of the Internet not only greatly facilitate people’s work and life, but also create a lot of network platforms for mutual exchange. The popularity of these internet platforms has given birth to a large number of business opportunities and brought businesses and businesses into the era of micro-marketing. This paper first analyzes the current micro-marketing management of several models, there are three main types of grading agent, financing joining model, stockpile distribution model, and then pointed out that the micro-marketing business model problems, the main market saturation, product quality Lack of guarantee, good and bad after-sales service, and lack of supervision and guidance by the state. Finally, measures are put forward to improve the competitiveness of micro-business startups from three aspects: strengthening product source supervision and sound management system, and focusing on strengthening core competitiveness.