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传播全球化≠传播美国化。 建立公平合理的世界传播新秩序,保护和扶植本土文化的精华,使世界文化保持多元性,这不仅是发展中国家,也是发达国家中不少有识之士的共同看法。发展中国家以及一些发达国家在反对“美国化”、“西方化”方面的措施,可以作为共同的经验加以研究。 一、法律手段,即制定法规、政策、协约、公约等。 一种是地区性的,如欧盟《无国界电视指导原则》,提出了著名的“足额制”;一种是国家法规,如美国《通信法》曾规定广播电视执照或电信业务执照不得颁发给外国公司以及有25%以上外国股份的任何公司;加拿大政府要求广播电视经营者播出的节目中必须有一半以上是加拿大制作。
Spreading globalization ≠ spreading Americanization. Establishing a fair and reasonable world to spread a new order and to protect and nurture the essence of the local culture so as to maintain a pluralistic world culture is not only a developing country but also a common view of many people of insight in the developed countries. The measures taken by developing countries and some developed countries in opposing “Americanization” and “Westernization” can be studied as a common experience. First, the legal means that the development of laws and regulations, policies, agreements, conventions and so on. One is regional, such as the EU “Guidelines for Television without Borders”, put forward the famous “full system”; one is the national laws and regulations, such as the United States “Communications Act” has provided for radio and television licenses or telecommunications business license shall not be issued To foreign companies and any company with more than 25% of foreign shares; the Canadian government requires that more than half of programs broadcast by broadcasters must be produced in Canada.