论文部分内容阅读
一、L卖场发展现状及构建胜任力素质模型的必要性(一)L卖场发展现状。L卖场经历了十余年的发展,已经发展成为业内比较成熟,有一定规模和知名度的大卖场,但近几年,随着社会经济的快速发展,电子零售业态也呈现出全面升级的态势,渠道竞争加剧,特别是电子商务的发展,对零售实体企业的正常经营造成了巨大的冲击。目前L卖场首先在业内提出了“卖场商场化”的转型目标,提出了要做“全”“新”的综合消费类
First, the status of L store development and the need to build a competency model (A) L store development status quo. L store has experienced more than ten years of development, has developed into the industry more mature, have a certain scale and popularity of supermarkets, but in recent years, with the rapid development of social economy, electronic retail formats also showed a comprehensive escalation trend, Channel competition intensified, especially the development of e-commerce, the retail business entities have caused a huge impact on the normal operation. At present, the first L store in the industry put forward the “store mall ” transformation goal, proposed to do “all ” “new ” of the comprehensive consumer