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黑龙江卫视羊年春节大型直播节目“中国龙·欢乐颂”持续直播7天、直播总跨度150小时、直播时段35个,开创了国内省级卫视春节直播先河,完成了黑龙江卫视与黑龙江广播电视台合并后的首次蜕变,首次实现全媒体整合传播,引发收视热潮再创辉煌,放大了“黑龙江卫视”品牌效应,成为黑龙江卫视探寻内容进行商业价值变现路径和实施全媒体整合传播战略的成功案例。在全媒体传播下,“中国龙·欢乐颂”期间收视成
Heilongjiang Satellite TV Year of the sheep large live broadcast of the Spring Festival “China Dragon joy Ongoing ” continuous live 7 days, live a total span of 150 hours, 35 live broadcast period, creating a provincial-level satellite TV Spring Festival broadcast precedent, completed the Heilongjiang Satellite TV and Heilongjiang radio TV station merged after the first transformation, for the first time to achieve full media integration and dissemination, triggering another magnificent viewing boom, enlarged “Heilongjiang Satellite TV ” brand effect, become Heilongjiang Satellite TV to explore the contents of the commercial value of the realization of the path and the implementation of all media integrated communication strategy success case. In the all-media dissemination, “Chinese dragon joy song ” during the ratings into