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“买就赠”被越来越多的企业采用,赠的内容和方式更层出不穷,真真假假,虚虚实实。的只图一时之快,“忽悠”一把就跑,有的却想赠出点名堂来,让产品或者品牌与消费者更好地亲密接触,有的因赠送而惹火上身,有的借赠送发现别有洞天。不同产品、不同市场、不同生命周期、不同的地域时机,任何一个因素都会影响赠品策略的设计,竞争对手的追随和狙击,更令企业不断尝试创新。本期焦点文章选取了一组案例,均为各行业企业在赠品方面的一些实践和心得,希望可供读者参考。
“Buy on the gift ” is used by more and more enterprises, gift content and methods are more endless, truth fake, fake. Just a moment, “Fudge ” one ran, while others wanted to give a name to Church, so that products or brands and consumers better intimate contact, and some because of giving away hot, there are The gift found unusual. Different products, different markets, different life cycles, different geographical timing, any one factor will affect the design of the gift strategy, follow-up and sniper rivals, but also make enterprises constantly try to innovate. This issue focus article selected a group of cases, all industries and enterprises in the gifts of some of the practices and experiences, I hope readers reference.