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综观2007年之前中国特许经营市场的发展轨迹,笔者认为,中国特许经营市场在2008年将具备以下几个显著特色:行业更加广泛目前,特许经营正以极强的渗透性进入各个行业,除传统行业外,不断地有新的行业采用特许经营的模式做大做强。即便是传统产业,也可能以新的模式出现,比如酒店中的经济型酒店、火锅中的火锅吧。
Looking at the development trajectory of the Chinese franchise market before 2007, the author believes that the Chinese franchising market will have the following significant features in 2008: The industry is more extensive At present, franchising is entering into various industries with a strong penetration. In addition to the traditional Outside the industry, there are new industries that have been using franchising models to grow bigger and stronger. Even the traditional industries, may also appear in the new model, such as hotels in the economy hotels, hot pot in the hot pot bar.