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结合校园的需求和消费特点,在校园里树立起青春的、向上的、健康的、时尚的、优秀的民族品牌!近年,我国对教育的重视和市场化运作不断深入,高校消费市场日趋显出其巨大的潜力。随着当代大学生消费群体所蕴含的市场价值逐渐凸显,校园市场的价值研究和营销活动也成为众商家和诸多商业研究机构的热门对象。校园营销已成为各大企业、跨国公司市场战略的一个重要组成部分,诸多商家抢占未来市场成为一个成熟企业必然的发展需要。
In recent years, China’s emphasis on education and market-oriented operation of the deepening of the consumer market in higher and higher education has been increasingly evident in the campus, with the characteristics of the needs and consumption of the campus, establish a youthful, progressive, healthy, stylish, Its huge potential. With the gradual increase of the market value of contemporary college students, the value research and marketing activities in the campus market have also become the hot targets of many businesses and commercial research institutions. Campus marketing has become an important part of the market strategy of major corporations and multinational corporations. Many businesses have seized the future market as an inevitable development need of a mature enterprise.