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《中国新声代》是金鹰卡通卫视2013年度推出的大型儿童歌唱类节目,主要面向14岁以下青少年儿童,深度挖掘孩子的音乐才华,寻找最具时代感的好童声。自开播以来收视稳居前列。而361°童装致力于成为中国第一儿童运动品牌,连续三年冠名金鹰卡通卫视儿童音乐成长类节目《中国新声代》。这两个拥有共同理念的团队,完美、密切的结合,在战略合作上不断挑战创新,突破自我。一、案例背景2014年《中国新声代》第二季凭借优秀的节目资源和巨大的广告潜力,获得361°童装代言。对于《中国新声代》冠名商361°童装而言,挑战与机会并存。
The “New Voice of China” is a large-scale children’s singing program launched by Golden Eagle in 2013. It is mainly aimed at young children and children under the age of 14, digging deeply into the child’s musical talent and looking for the most childlike sound of the times. Since the beginning of broadcasting ratings ranked forefront. The 361 ° children’s wear is committed to becoming China’s first children’s sports brand, for three consecutive years Golden Eagle Cartoon TV children’s music growth program “China’s new generation”. The two teams with common ideas are perfectly and closely integrated and constantly challenge innovation and breakthrough themselves in strategic cooperation. First, the case background In 2014 the second quarter of “China New Voice Generation” by virtue of excellent program resources and huge advertising potential, access to 361 ° children’s clothing endorsement. For “China’s new generation of sound” title 361 ° children’s wear, the challenges and opportunities co-exist.