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随着篮球运动的不断传播与发展,人们对此项运动的热爱与日俱增。一个重要的原因就在于篮球运动具有许多优点,如多样性、健身性。随着现代人养生意识的提高,终身体育的理念逐渐被提上了日程,篮球运动也获得了不少人的青睐。同时,篮球运动还有着教育性和商业性功能。篮球运动的教育性功能体现在该运动能够提升人们社会生活的活跃程度、社会交往的和谐性,同时对民族自强意识的增进也有着积极的教育意义。其商业性功能体现在篮球运动已经成为一项重要的国际赛事,其带来的广告收益不容小觑。
With the continuous dissemination and development of basketball, people love the sport growing. An important reason is that basketball has many advantages, such as diversity, fitness. With the improvement of modern people’s health awareness, the concept of lifelong sports has gradually been put on the agenda, basketball has also won the favor of many people. At the same time, basketball also has educational and commercial functions. The educational function of basketball is reflected in the fact that it can enhance the activity level of people’s life and the harmony of social interaction. At the same time, it also has a positive educational meaning for the promotion of national self-strengthening consciousness. Its commercial function is reflected in the basketball has become an important international event, its advertising revenue should not be underestimated.