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当下时代是一个信息时代,信息时代人们上网方便,社会关于房地产企业的文化形象会以更加快速、效率的方式传播出去,这就涉及到房地产企业的形象工作,形象工作是由企业文化所影响的,本文重点论证的是信息时代下文化建设对于房地产企业的思想政治工作的重要性,做好了信息时代的思政文化建设工作,就能够推动房地产事业的蓬勃发展,为其创造一个稳定而且健康的思想政治环境,这就深入到企业的思想政治文化建设工作。
The current era is an information age. In the information era, people have convenient access to the Internet. The social cultural image of real estate enterprises will be spread out more rapidly and efficiently. This involves the image work of the real estate enterprises. The image work is influenced by the corporate culture This article focuses on the demonstration of the importance of cultural construction under the information age for the ideological and political work of the real estate enterprises and the construction of ideological and political education in the information era so as to promote the vigorous development of the real estate industry and create a stable and healthy Ideological and political environment, which goes deep into the enterprise’s ideological and political culture.