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近10年来,互联网发展迅猛,对很多行业实体都造成了明显的冲击。根据英国保险业巨头Hiscox发布的《艺术品在线交易2014》报告,2013年度全球艺术品市场的在线销售额较2012年整体翻一番,总成交额高达约16亿美元,在线交易在全球艺术品交易额中的占比也明显提高。艺术品通过网络展示、宣传和销售,不仅减少了资金压力、时间和空间上的局限,而且还可以在很大程度上解决信息不对称的问题,最大化地使信息直达需求客户。艺术品网上交易作为艺术品市场出现的新兴力量,正在改变
In the past 10 years, the rapid development of the Internet has caused a significant impact on many industry entities. According to the 2014 “Art Online Trading 2014” released by the British insurance giant Hiscox, online sales of the global art market in 2013 as a whole doubled compared to 2012, with a total turnover of about 1.6 billion U.S. dollars. Online trading of works of art in the world The proportion of transactions also significantly increased. The display, promotion and sale of works of art through the Internet not only reduce the financial pressure, time and space limitations, but also to a large extent solve the problem of information asymmetry, to maximize the information to the needs of customers. The emerging power of art online trading as the art market is changing