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伟大的广告应该具有强劲的冲击力,它从来不用靠屈膝或恳求的方式来实现销售广告来源于直觉,来源于本能,更为重要的是,来源于天赋。它没有法则,它所需要的是灵活的思考而不是“法则”。20世纪最重要的广告革新发生在50年代晚期和60年代的创意革命,那时文字和视觉图像最终融为一体。在这之前,进入广告界的年轻艺术家们只能遵循那些愚蠢的法则,以五六种方法来进行广告设计。20世纪90年代,广告已经成为一门值得研究的热门学科。这门学科非常强调广告的理性特征,反映了麦迪逊大道上的大型广告机构对于将广告视为一门学科的坚持。许多广告方面的科学技术,比如媒体计划、市
Great ads should have a strong impact, and it never comes in the way of knee-jerk or pleading sales advertising comes from intuition, from instinct, and more importantly, comes from talent. It has no rules. What it requires is flexible thinking rather than “rules.” The most significant advertising revolution of the 20th century took place in the creative revolutions of the late 1950s and 1960s when the texts and visual images finally converged. Prior to this, young artists entering the advertising world could only follow the foolish rules of advertising design in five or six ways. In the 1990s, advertising has become a popular subject worth studying. This discipline places a strong emphasis on the rationality of advertising and reflects the insistence of large advertising agencies on Madison Avenue on viewing ads as a discipline. Many advertising science and technology, such as media planning, city