价值链整合再造电子商务新模式

• 作 者: 唐士军
• 出 处: 中国邮政
• 发表日期: 2008年11期
• 关键词: 邮政电子商务 邮政经营 邮政业务 电子商务化 资源平台 平台优势 网购 中国邮政 电子商务市场 价值链整合

创立商业新模式是邮政电子商务的核心价值所在。邮政电子商务要围绕“邮政业务电子商务化”和“邮政资源平台市场化”两个基本点,突出邮政“公信力”品牌和资源平台优势,整合互联网和邮政资源,开发以渠道经营和实物传递为核心价值的商业新模式,创造“适合邮政经营、满足市场需要、又有邮政特色”的运营模式,才是邮政电子商务发展的正确选择。

The establishment of a new business model is the core value of postal e-commerce. Post e-commerce should focus on the following two basic points: “postal business e-commerce” and “postal resources platform marketization”, highlighting the advantages of the postal “credibility ” brand and resource platform, integrating the Internet and postal resources, Channel management and physical delivery as the core value of the new business model to create “suitable for postal operations to meet the needs of the market, and postal features” mode of operation is the postal e-commerce development the right choice.