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创业之初,他将公司位置选在强大的竞争对手对面,只是为了学习;发展路上,他意识到品牌对于价值的放大作用,毅然摒弃了一直以来为他盈利的贴牌生产模式,导致公司面临严重危机,几乎到了破产边缘;当企业销售额只有5000多万,利润也只有500多万的时候,他选择在美国上市,并坦诚企业存在的所有问题,最终得到了600家基金的青睐,一举登上国际化舞台。
At the beginning of the venture, he chose the position of the company opposite the powerful competitor just for learning. On the way of development, he realized that the brand magnified the value and decided to abandon the OEM mode of production which has been profitable for him all the time, causing the company to face Serious crisis, almost to the brink of bankruptcy; when the corporate sales of only 50 million, only 5 million profit when he chose to market in the United States, and frank business all the problems, eventually got the favor of 600 funds, in one fell swoop Boarded the international stage.