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中国传统图形在平面设计中的运用,强调民族化艺术在设计中发挥的作用,并从“传承与超越”、“借鉴与创造”两个方面进行论述,通过案例分析探讨其在现代设计领域发挥的作用,提倡运用中国传统图形进行平面广告设计的创新性探索。
The application of Chinese traditional graphic in graphic design emphasizes the function of nationalized art in design and discusses from two aspects of “inheritance and transcendence”, “reference and creation”, through case analysis The role of modern design in promoting the use of traditional Chinese graphic design of print ads innovative exploration.