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中石化作为中国石油化工龙头企业和共和国的长子企业突然进军饮料产业,这一举措让我感触良多:第一点,是感触于央企中石化的华丽转身。这个全球庞然大物型的企业,特别在中国这块传奇的土地上,作为央企的中国最大长子企业突然宣布涉足快消品饮料界,并目推出这样一个以农产品传统加工的品类来进入市场,说明再大的企业在现在国际竞争非常激烈的情况下开辟第三条生存空间和生存道路,已经成为一个大的趋势,这一点可以从许多国际大品牌看到它的端倪。第二点,我们一直认为央企的华丽转身必定会带动在创意、在很多方面的变革,或者说在传播上引起惊涛骇浪。但是中石化给我们带来的这种理性的营销方式和理性的渠道布局、理性的品牌阐述,给我们留下很深刻
As a leading Chinese petrochemical enterprise and the eldest son of the Republic, Sudan suddenly entered the beverage industry. This move made me feel a lot. First, I felt the gorgeous turn of Sinopec at the central government. This global monster-type enterprise, especially in the legendary land of China, has suddenly announced its entry into the fast food beverage industry as the central business unit of China’s largest eldest son. It has also introduced such a product that is traditionally processed with agricultural products to enter the market. It is a big trend for big companies to open their third living space and survival path under the current fierce international competition, which can be seen from many international brands. Second, we have always believed that the magnificent turn of the central SOEs will inevitably lead to innovation in many aspects, or that it may cause waves in communications. However, Sinopec has brought us this rational way of marketing and rational channel layout, rational brand description, left us a very deep