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在众所周知的斯芬克斯之谜“什么东西早晨用四条腿走路,中午用两条腿走路,而晚上用三条腿走路?”解答者奥狄浦斯没有试图在他所熟悉的事物中找寻- 个成品,而是用结构、顺序和关系的不同概念来理解这个谜。他运用了两种不同的角度来解答问题。从顺序上,他把白天的时间同人们的生活顺序同等看待。那些经过的生活不再由年月分割成数段而是从整体中抽取印象。他只把时间看作一种顺序扩展了这个概念。从结构上,他否定了和关系同心理联合并确定为一种模式的惯性思维,而是采取了多元化的整合。于是我们看到了答案:人:一个幼儿在用四肢爬行,一个青年直立行走,而一个老人拄着一根手杖。奥狄浦斯的思维特点,很形象地反应了成功广告人的思维特点。下面,有这样几位广告男人——他们在广告活动中担当着不同的角色,他们是成功的,他们的成功得益于他们突破了男人思维固定、单一的定位,多元化的经历形成了他们泛主流的思维,就好像奥狄浦斯对斯芬克斯之谜的解答,需要有纵横交错的发想,才能得出通往成功的结论。——编者语
In the well-known mystery of Sphinx, “What did you walk on four legs in the morning, walk on two legs at noon, and walk on three legs in the evening?” Oedipus did not try to find something in his familiar Finished, but with a different concept of structure, order and relationship to understand this mystery. He used two different angles to answer the question. In order, he treats the daytime in the same order as people’s lives. Those passing through life are no longer divided into years by months, but rather an overall impression. He only extended the concept of time as a sequence. From the structure, he denied the relationship and the relationship between psychology and identified as a model of inertia thinking, but to take a diversified integration. So we see the answer: people: a young child is crawling with limbs, a young man walking upright, and an old man leaning on a cane. Oedipus’s thinking characteristics, is a vivid image of the successful advertising people’s thinking characteristics. Below, there are several advertising men - they play different roles in the advertising campaign, they are successful, their success thanks to their breakthrough in the men’s thinking fixed, single positioning, a diverse experience formed them Pan-mainstream thinking is like Oedipus’s answer to the mystery of Sphinx, which requires the criss-crossing of thoughts to draw conclusions that lead to success. - Editors language